Linksys WRT32X Gaming Router Campaign

The first router built exclusively for gaming from Linksys. This high-performance gaming router synchronizes with most major PC brands to help reduce peak ping for lag-free gaming.

From the very beginning of the project, the focus was to give the gaming router campaign a sleek and powerful look. This was achieved by designing a logo and overall aesthetic that conveyed the cutting-edge technology and performance of the router. Many design elements and visual treatments used for this project were never before seen from the Linksys brand, making it truly unique and unmatched in the networking industry. The campaign includes packaging, in-store displays, landing page, digital assets, and animation.