Fight Rental Fees Campaign

Linksys launched a new lineup of cable modems with the aim of helping consumers save on rental fees from Internet Service Providers (ISPs) and providing a reliable high-speed connection.

To make it easier for consumers to understand the benefits of this new lineup, the packaging has been designed to be clean, modern, and easy to read at a glance. In addition, the campaign features a powerful propaganda-style treatment, designed to inspire consumers to take back control from their ISPs and choose a better, more cost-effective option for their cable modem needs. With Linksys, customers can now enjoy fast and reliable internet without the burden of unnecessary monthly rental fees.

Brand
Linksys
Roles
Campaign Development, Creative Concept, Design